VOICE GUIDE:
After establishing a voice guide for Rocketbook, I became the go-to person for editing copy and advice on tweaking language in emails, packaging, and product listings. The guide served as a useful resource for the marketing, sales, and product teams.
[click to view the voice guide]
[click to view the full brand guidelines]
livestreams:
I wrote and produced live call-in shows that became a staple of Rocketbook’s branding and drove direct Amazon and e-comm revenue. Each livestream was accented with relevant, fun, and sometimes off-the-wall bits. Here are short clips featuring those bits:
⇧ A sample of livestream thumbnails I concepted and then collaborated with the design team to create.
WORLD’S LARGEST REUSABLE NOTEBOOK:
I concepted and worked with a manufacturing plant to build the world’s largest reusable notebook (for less than $100). The giant notebook became an essential presence in Rocketbook’s TikToks and was used for a variety of additional marketing materials.
⇧ A LinkedIn message sent by a new Rocketbook employee giving kudos to the lasting impact of my brand building, a year after I’d left the company.
